John Lewis new product 4p's Essay Example | Topics and Well Written Essays - 500 words

lavatory Lewis new product 4ps - Essay ExampleJohn Lewis has come up with one of the interesting range of products in the children department and one of their latest hits seems to be that of Childtablet (Barker and Angelopulo, 2005).In this paper, let us see the trade strategy that can be used in order to promote the product Childtablet in the market. Any marketing strategy has Four Ps as their crux based on which all of the marketing activities are carried out.According to Baker and Hart (2007), Product strategy is the ground for a products competitiveness and also the maintenance of its position in the market. John Lewis is one of the most established names not only in the UK market alone has a good standing all over the existence. Products from John Lewis have a competitive advantage over the other educational electronic tablets that are out there in the market. All of John Lewis kid products have done good business so far and people give richness to brand factor very much.W hen it comes to pricing, it is better to provide some discount offers or promotional offers in the beginning so that people will queer used to the product. Once the quality of the product gets established then pricing will not be an issue. In order to gain a victorious edge over the competitors, it become absolutely necessary to monitor the competitor price and provide a slightly lesser price than that. Demand and supplement forms are the basic when it comes to pricing (Onkvisit S and Shaw J J 2008).As per Smith (2003), Place constitutes the most important aspect when it comes to marketing. John Lewis is a world renowned store that has more number of visitors each day thus it becomes easier to sell the Child Tablet through the outlets. Also, John Lewis has a wide deal out branch of department store all over Britain and also some parts of the world. Thus the product can be market both indigenously as well as in the international market. Distributing the child tablets to places th at has a good record