Marketing Plan Skylarknet a Wireless Essay

radio wage electronic engagementing is the latest tech in this field. Internet pro Wireless intercommunicates provide unprecedented freedom and mobility for a growing number of laptop and PDA users who no longer need wires to stay connected with their workplace and the Internet. Ironically, the very devices that provide radio receiver service to these clients need lots of wiring themselves to connect to private networks and the Internet. This wiring is expensive to install and change, and deployment essential be carefully throwned and timed to minimize disruption to normal business operations.Permits or permissions may be required, and then there are the laborious tasks of pulling, terminating and testing the copper wiring or eccentric optic cabling. With all the work involved, it should not be surprising that wiring can be the around expensive part of a wireless network Indeed, the many obstacles associated with wiring are now preventing or delaying the deployment of wirel ess applications that could deliver a sure competitive advantage or a high bring round on investmentor both. This marketing plan provides an overview of implementing Wireless Mesh Network (WMN) service for the firstborn time in the suburban areas ofBangladesh. Wireless Mesh Network is an exciting bare-assed applied science which has amazing potential especially for a developing country like Bangladesh. Quite a few African countries are already benefiting from this novel technology. Supported by the growing buying power, a number of background signal and laptop users in the suburban areas of Bangladesh are badly in need of high quality meshwork service. In the world of internet the best suitable option stands for the suburban areas is the wireless technology.We plan to serve as a service and equipment provider for the local ISP dealers and some institutional market such as university campus, NGO, hospitals and nursing home etc. As we are the pioneer of this new technology we conducted an insightful epitome of the competitors position and their offers. The marketing plan starts with the situational analysis of the current market. External and internal instrument analysis (SWOT analysis) provides a clear picture of current scenario. Grameen Phone, Qubee, Banglalion, ZoomUltra are our main competitors.But the cost of their offering is much high than ours. Because there lies a higher establishment cost. Eliminating wires dramatically reduces the implementation costs, and substantially simplifies on-going operations. Without wires, the network becomes far more adaptable and flexible. Thats why we focus on the cost effectiveness and deed of the WMN service. We expose our company as a market challenger and set some strategies suitable for the challengers. several(prenominal) pilot projects are planned to create the awareness among target customers.Based on these projects success get along promotional and pricing strategies are set. In the later part o f the opus the feasibility of this marketing plan is justified by the financial analysis. Expense and sales are forecasted for the next three years followed by a break-even analysis. Overall monitoring and contingency plan (in the case of failure) completes the total planning for our company. Introduction In this world of modern technology, most people prefer not to connect computers with Ethernet cables because excessive cables scattered passim their office or home is unsightly.One can choose to install a wireless network to avoid excessive cabling. For a wireless network, there is no need to use Ethernet cables to connect your computers to the digital subscriber line or router. Moreover, WLANs are available anywhere in the world at an affordable cost. In the suburban and rural areas Wireless tech suits best. Wireless mesh networking is the newest tech in wireless field. Our objective is to identify the potential suburban customers of Bangladesh who can afford a cost-effective in ternet service. Origin of the StudyThis report has been prepared a requirement to fulfill the course. This report evaluates the business opportunity of latest wireless mesh network technology in the suburban areas of Bangladesh from service provider point of view. Objective of the Study The prime objective of this report is to fulfill the course requirement of Marketing Management. The secondary objective is to retrace a detail marketing plan for a new technology. Limitation of the Study There is no authentic statistics about the potential number of internet users in the suburban areas of Bangladesh.As this is a new technology, the costs of the equipments vary depending on the disparate manufacturers. We are making a new entry, so the estimate of potential market is based on the secondary data of other existing competitors rather than the primary quill data. Sales and expense is forecasted on the discretion of our part that may vary widely in real case implementation. Unavailab ility of previous years financial report necessitates greater recourse to guiltless guessing in some cases. Situational Analysis What is WMN (Wireless Mesh Network)?Mesh networks represent an emerging wireless networking technology that promises wider coverage than traditional wireless LANs and lower deployment and operation costs than 3G cellular networks. For these reasons, network operators and service providers get a line mesh networking to be a serious candidate to solve the so called last mile problem. some network operators worldwide have already started to deploy mesh based access networks offering or so ubiquitous and inexpensive wireless Internet connections to their customers. Examples are Ozones mesh network in capital of France (www. zone. net/en/) and The Cloud in the City of London (www. thecloud. net). The real business potential lies in operator based mesh networks. By their systematic design, deployment, and maintenance, operator based mesh networks provide hi gher levels of Quality-of-Service (QoS), meaning larger coverage, higher speed, and more reliable operation. In addition, it can be argued that mesh network operators in a given geographical area will cooperate in order to shape up optimize their costs and increase the QoS provided by their networks.The form of the cooperation can range from traditional roaming agreements to joint render of specific services. Figure 1 Wireless Mesh Network Strategic planning is important because in well-run companies the goal from the very top of the organization down to where one is working should form a more-or-less continuous chain (or power structure) of goals. At the top of the company the president and his or her staff set strategical goals. These goals should flow from top and make sense in terms of the goals at the next level up. therefore the vice presidents subordinates set their own goals, and so on down the line.In this way, management creates a hierarchy or chain of departmental go als, from the top down the lowest-ranked managers, and even employees. Then , if everyone does his or her job-if each sales representative sells his her quota, and the sales manager hires enough good salespeople, and the HR manager creates the right incentive plan, and the purchasing degree buysand CEO should also accomplish the overall, company-wide strategic goals. One could therefore say with great certainty that without a clear plan at the top, no one in the company would have the foggiest notion of what to do.Wireless Internet Market in Bangladesh Wireless Internet Service was first introduced to Bangladesh in public by cell phone giant Grameen Phone. Then other GSM mobile phone operators like Banglalink, Aktel and Warid follow suit. Citycell, the barely CDMA based mobile phone operator in Bangladesh introduced the Zoom internet service, which was a little different from the other mobile phone operators in that consumers could connect to internet by using a USB modem include in the Zoom package. Later on Grameen Phone also introduced a package where they include an USB modem.