The Effects of Printed Media on Gender Roles Essay -- Media Stereotypi

I will be aspect at wo workforces to-be-looked-at-ness, and examining the representations of women as objects of the male gaze and male desires. In simple terms, a sort out is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you want to consider when looking at media representations with regard to stereotyping. For a stereotype to execution it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject. If the stereotype is negative, then the judgements will also melt to be the aforesaid(prenominal). The predictable thing about stereotypes is that they are predictable They effect a moxie of order and also provide a sense of identity (even if it is a negative one) Stereotypical judgements and stereotypical media representations throne (and often do) lead to different treatments of groups by other gro ups, (sadly, often quite an discriminatory). If we define male and female all we are doing is a biologic classification, but if we think about the terms masculine and feminine we feel to think about certain roles and lifestyles. Put simply, the words have very(prenominal) specific ideological assumptions of what is natural behaviour for each sex. The portrayal of men and women in traditional roles is very prominent and also very contest in advertising. Characters, both male and female are constantly situated in roles, socially constructed to match their gender. In other words, society has constructed (made) a settle of truths about what is the right way for a man or a woman to behave. The media, of cou... ... adverts to highlight these changes. These reversals are, however, often visualized in a grim or less serious than in other adverts. Without these gender roles mayhap society would have had an adverse effect on the media and what we port ray as acceptable would in fact be outrageous. Why is the media so cardinal? One may ask. More often than not, its the way we get to most of our information. Information we tend to think of as the truth. Overall when looking at different types of media I got the general impression that women are portrayed in a worthless provocative manor. This was repeated in the same way across the whole range and always looked as if they were world exploited. Society have dictated to the media what they want to buy and see, all thats left for the media to do is provide this product.