“Mr Bean” Micro-environmental Factors (SWOT) Essay

StrengthsMr attic is the marketplace leader for soy dome related nutriment and potable in Singapore It is a well-respected brand, clinching umteen awards including the Established Brands Award and the Most normal Brand Award for the third successive year It has a significant market presence with 56 outlets island-wide. Only the finest ingredients and highest tramp of NGMO (Non genetically modified) soya bean bean is utilise in its productionsWeaknesses in that respect is minimal product differentiation from main competitors. Mr Bean is subject on a main hawkish advantage the retail of soya bean products. This top executive hinder business diversification should the need arise It is a strong local brand but before long has no international presenceOpportunitiesMr Bean can choose to co-brand with other food and beverage businesses Mr Bean can in any case brand franchise to manufacturers of other goods and work It can also tap into a new international market the emerge markets of health-conscious publics inAsia ThreatsMr Bean depart be greatly affected if in that location is a rise in the price of soya beans or dairy products Mr Beans success might lead to the potential threat of imitating competitors There might be a cant over in the health-conscious market trend, causing a decrease in the demand for much(prenominal) productsEnvironmentMacro-environmental Factors (STEEP)Social-Cultural Literacy rate of 96%, qualification the Philippines the third-largest English speaking clownish in the world Main religion is popish Catholicism Philippines has a strong snacking destination Food on the go is appealing to the mass market as they argon generally time-poor Filipinos be increasingly advised of health concerns and are turning to intelligent food 25% of the population are students who have high spending part (Filipino Kids and Their Lifestyle, 2007, second base 1, par 9) They are unmortgaged to foreign brandsTechnological Filipinos are relatively tech-savvy There is consistent growing net income usage in Manila accord to the research group BSBC Hook UAI, there was a 21.3% increase in cyberspace users from 2002 to 2004 in Metro Manila (Philippines net profit and Telecommunications Report, 2009, sec 2, par 3) Philippines is a evolution clownish with proper infrastructure technical foul support for equipment in urban areas is substantially accessible Economic GDP (PPP) USD 327.2 one million million in 2008 (The World Fact Book, Philippines, 2009, sec 5, par 2) The economy consists mainly of agriculture, manufacturing and dig businesses It is aiming towards becoming a developed country by 2020 The economy is reliant on foreign currencyEnvironmental accelerator prices and energy costs are erratic and potentially unpredictable Local resources should escort a respectable standard and property Philippines is the worlds biggest manufacturing business of coconuts, and third-largest producer of bananasPol itical Political issues in the country still exist today (eg. subversive activity and policy inertia) and are likely to continue. However, they will not get worse. (Philippines Risk military rating Update, 2008, sec 1, par 2) According to PERC Ltd, Philippines has a risk factor of about 5.5 (1 existence the lowest, 10 being the most risky)